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~isPartOf:"Developing successful global strategies for marketing luxury brands"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~language:"eng"
~person:"Guido, Gianluigi"
~person:"Kim, Jooho"
~subject:"Luxusgüter"
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Luxusgüter
Luxury goods
3
Consumer behaviour
2
Konsumentenverhalten
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Artistic style
1
Artists
1
Brand
1
Brand image
1
Brand management
1
China
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Cultural orientation
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Einzelhandel
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Kaufentscheidung
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Markenartikel
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Multichannel strategy
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Multikanalvertrieb
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Product counterfeiting
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Produktpiraterie
1
Purchase decision
1
Retail trade
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Shopping behaviour
1
authentic luxury brand
1
big five factors
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brand awareness
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brand involvement
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counterfeit luxury brand
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externalized luxury
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greed
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luxury retailing
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Guido, Gianluigi
Kim, Jooho
Ko, Eunju
3
Mosca, Fabrizio
3
Chiaudano, Valentina
2
Duma, Fabio
2
Kim, Kyung Hoon
2
Adıgüzel, Feray
1
Aiello, Gaetano
1
Amatulli, Cesare
1
Bae, Joonheui
1
Barber, Matthew
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Batat, Wided
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Camarço, Janaina Cavalcante Farias
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Casalegno, Cecilia
1
Chan, Priscilla
1
Chen, Chihchien
1
Cho, Minjung
1
Choi, Sunmee
1
Civera, Chiara
1
Clarke, Peter
1
Colm, Laura
1
Correia, Antónia
1
Crocco, Edoardo
1
De Angelis, Matteo
1
Donato, Carmela
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Donvito, Raffaele
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Duong, Van Chien
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Giacosa, Elisa
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Godey, Bruno
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Haase, Janina
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Developing successful global strategies for marketing luxury brands
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
European journal of marketing : EJM
1
Global marketing strategies for the promotion of luxury goods
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Italian journal of marketing : ITJM
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of retailing and consumer services
1
Palgrave Advances in Luxury
1
Palgrave advances in luxury
1
SpringerLink / Bücher
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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1
A geo-cultural approach to the purchase decision of counterfeit luxury brands in China
Kim, Jooho
;
Yoon, Sung-Joon
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012423202
Saved in:
2
Omnichannel shopping experiences for fast fashion and luxury brands : an exploratory study
Amatulli, Cesare
;
De Angelis, Matteo
;
Sestino, Andrea
; …
- In:
Developing successful global strategies for marketing …
,
(pp. 22-43)
.
2021
Persistent link: https://www.econbiz.de/10012521533
Saved in:
3
Iconic art infusion in luxury retail strategies : unveiling the potential
Pino, Giovanni
;
Guido, Gianluigi
;
Nataraajan, Rajan
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 136-147
Persistent link: https://www.econbiz.de/10011710593
Saved in:
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