A geo-cultural approach to the purchase decision of counterfeit luxury brands in China
Jooho Kim and Sung-Joon Yoon
| Year of publication: |
2021
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|---|---|
| Authors: | Kim, Jooho ; Yoon, Sung-Joon |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 31.2021, 1, p. 74-93
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| Subject: | authentic luxury brand | brand awareness | brand involvement | counterfeit luxury brand | Cultural orientation | Luxusgüter | Luxury goods | Produktpiraterie | Product counterfeiting | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | China | Markenartikel | Brand | Markenimage | Brand image | Kaufentscheidung | Purchase decision |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2020.1808803 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012423202