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~isPartOf:"Die Betriebswirtschaft : DBW"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Dienstleistungssektor"
~type_genre:"Article in journal"
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Dienstleistungssektor
Services marketing
14
Dienstleistungsmarketing
13
Beziehungsmarketing
5
Relationship marketing
5
Consumer behaviour
4
Konsumentenverhalten
4
Service industry
4
Brand management
3
Dienstleistungsqualität
3
Markenführung
3
Service quality
3
Theory
3
B-to-B-Marketing
2
Bibliometrics
2
Bibliometrie
2
Brand growth
2
Business-to-business marketing
2
Dienstleistung
2
Dynamic multivariate panel model
2
Lieferantenmanagement
2
Service branding
2
Service personalization
2
Service qdrauality
2
Service relationship
2
Services
2
Supplier relationship management
2
Theorie
2
1992-2009
1
Absatz
1
Adherence to expert advice
1
B2B services marketing
1
Betriebliche Wertschöpfung
1
Brand extension
1
Brand extensions
1
Cognition
1
Consumer advice
1
Customer satisfaction
1
Decision
1
Deutschland
1
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Article in journal
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4
Systematic review
1
Übersichtsarbeit
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English
3
German
1
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Dev, Chekitan S.
2
Huang, Ming-Hui
2
Nezami, Mehdi
1
Palmatier, Robert W.
1
Stauss, Bernd
1
Worm, Stefan
1
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Die Betriebswirtschaft : DBW
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of services marketing
7
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of service management
5
Journal of service research : JSR
5
Services marketing quarterly
5
The service industries journal
4
European journal of marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of retailing and consumer services
3
Journal of service research
3
Journal of the Academy of Marketing Science
3
Business process management journal
2
International journal of contemporary hospitality management
2
International journal of quality and service sciences
2
Journal of business research : JBR
2
Managing service quality : MSQ ; an international journal
2
Marketing theory
2
The journal of business & industrial marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
European journal of marketing : EJM
1
European review of service economics and management
1
Information systems and e-business management : ISeB
1
International journal of business and globalisation : IJBG
1
International journal of commerce and management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management practice : IJMP
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of revenue management : IJRM
1
International journal of services and operations management
1
International journal of services and operations management : IJSOM
1
Jahrbuch Entrepreneurship : Gründungsforschung und Gründungsmanagement
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of air transport management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of international marketing and marketing research
1
Journal of management science and engineering
1
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ECONIS (ZBW)
4
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1
Disentangling the effect of services on B2B firm value : trade-offs of sales, profits, and earnings volatility
Nezami, Mehdi
;
Worm, Stefan
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011882547
Saved in:
2
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288666
Saved in:
3
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288668
Saved in:
4
Dienstleistungsmarketing und Dienstleistungsmanagement
Stauss, Bernd
- In:
Die Betriebswirtschaft : DBW
52
(
1992
)
5
,
pp. 675-701
Persistent link: https://www.econbiz.de/10001132069
Saved in:
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