Growing the service brand
Year of publication: |
2020
|
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Authors: | Huang, Ming-Hui ; Dev, Chekitan S. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 37.2020, 2, p. 281-300
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Subject: | Brand growth | Dynamic multivariate panel model | Service branding | Service personalization | Service qdrauality | Service relationship | Markenführung | Brand management | Dienstleistungssektor | Service industry | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | Dienstleistung | Services | Dienstleistungsqualität | Service quality |
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