//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Die Betriebswirtschaft : DBW"
~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of business ethics : JOBE"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marktorientierte Unternehmensführung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
99
Marketingmanagement
99
Consumer behaviour
15
Konsumentenverhalten
15
Theorie
15
Theory
15
Corporate Social Responsibility
11
Corporate social responsibility
11
Innovation
10
Innovation management
8
Innovationsmanagement
8
Marketing
8
USA
8
United States
8
Beziehungsmarketing
7
Business ethics
7
Cause-Related Marketing
7
Cause-related marketing
7
Relationship marketing
7
Unternehmensethik
7
Ethics
6
Ethik
6
Firm performance
6
Unternehmenserfolg
6
Advertising
5
Deutschland
5
Germany
5
Großbritannien
5
Internet marketing
5
Online-Marketing
5
Strategic management
5
Strategisches Management
5
United Kingdom
5
Werbung
5
Brand image
4
China
4
Economic ethics
4
Markenimage
4
Market research
4
Marktforschung
4
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
92
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
99
Aufsatz in Zeitschrift
99
Collection of articles of several authors
8
Sammelwerk
8
Case study
3
Fallstudie
3
Conference paper
1
Konferenzbeitrag
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
75
German
24
Author
All
Liu, Gordon
3
Melanthiou, Yioula
3
Balmer, John M. T.
2
Brem, Alexander
2
Fam, Kim Shyan
2
Haedrich, Günther
2
Hansen, Ursula
2
Johnson, Jean L.
2
Kaas, Klaus Peter
2
Ko, Wai Wai
2
Martin, Kelly D.
2
Meffert, Heribert
2
Saini, Amit
2
Steinmann, Horst
2
Tomczak, Torsten
2
Vitell, Scott J.
2
Aarikka-Stenroos, Leena
1
Acikdilli, Gaye
1
Althans, Jürgen
1
Amazeen, Michelle
1
Amirkhanpour, Monaliz
1
Anderson, Phil
1
Anker, Thomas Boysen
1
Arruda Filho, Emílio José Montero
1
Artusi, Marco
1
Au, Alan Kai Ming
1
Baccarella, Christian V.
1
Bao, Yongchuan
1
Bardhan, Amit Kumar
1
Becker, Fred G.
1
Benkenstein, Martin
1
Bidyarthi, H. M. Jha
1
Binninger, Franz-Michael
1
Bokad, P. V.
1
Bongartz, Richard
1
Borland, Helen
1
Bradford, Kevin D.
1
Brady, Mairead
1
Brettel, Malte
1
Brik, Anis Ben
1
more ...
less ...
Published in...
All
Die Betriebswirtschaft : DBW
International journal of technology marketing : IJTMkt
Journal of business ethics : JOBE
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
193
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
more ...
less ...
Source
All
ECONIS (ZBW)
99
Showing
21
-
30
of
99
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
Corporate social responsibility and brand advocacy in business-to-business market : the mediated moderating effect of attribution
Pai, Da Chang
;
Lai, Chi-Shiun
;
Chiu, Chih-Jen
;
Yang, …
- In:
Journal of business ethics : JOBE
126
(
2015
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10010481709
Saved in:
22
Intention : customer perceived market orientation and perceived environmental sustainability information
Millson, Murray R.
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
3
,
pp. 248-265
Persistent link: https://www.econbiz.de/10011478336
Saved in:
23
Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses : an example from the health club i...
Veen, Gerrita van der
;
Lugt, Remko van der
;
Lille, …
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011478341
Saved in:
24
Special issue: innovation and new marketing channels
Melanthiou, Yioula
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011478563
Saved in:
25
Social enterprises and the performance advantages of a Vincentian marketing orientation
Miles, Morgan P.
;
Verreynne, Martie-Louise
;
Luke, Belinda
- In:
Journal of business ethics : JOBE
123
(
2014
)
4
,
pp. 549-556
Persistent link: https://www.econbiz.de/10010489756
Saved in:
26
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
27
Impacts of instrumental versus relational centered logic on cause-related marketing decision making
Liu, Gordon
- In:
Journal of business ethics : JOBE
113
(
2013
)
2
,
pp. 243-263
Persistent link: https://www.econbiz.de/10009751643
Saved in:
28
Distinctive dynamic capabilities for new business creation : sensing, seizing, scaling and separating
Roseno, Axel
;
Enkel, Ellen
;
Mezger, Florian
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
2
,
pp. 197-234
Persistent link: https://www.econbiz.de/10009759275
Saved in:
29
Building up a firm's commercialisation competence : from product concept to the first reference
Aarikka-Stenroos, Leena
;
Lehtimäki, Tuula
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
2
,
pp. 177-196
Persistent link: https://www.econbiz.de/10009759276
Saved in:
30
Independent inventors and inbound open innovation : using a resource-based approach to create a tool for screening inventor approaches in order to facilitate technology in-licensin...
Smeilus, Gavin
;
Harris, Robert J.
;
Pollard, Andrew
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
2
,
pp. 102-126
Persistent link: https://www.econbiz.de/10009759285
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->