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~isPartOf:"Die Betriebswirtschaft : DBW"
~isPartOf:"Journal of global marketing"
~isPartOf:"The journal of brand management : an international journal"
~person:"Singh, Ramendra"
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Journal of global marketing
The journal of brand management : an international journal
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Executive functions of BoP consumers : research propositions, conceptual framework and implications for marketing strategies for BoP markets
Mishra, Ria
;
Singh, Ramendra
;
Jaikumar, Saravana
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 249-269
Persistent link: https://www.econbiz.de/10012650596
Saved in:
2
Special issue: marketing challenges and opportunities in India
Singh, Ramendra
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011963046
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