//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Die Betriebswirtschaft : DBW"
~isPartOf:"Marketing intelligence & planning"
~person:"Caemmerer, Barbara"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marktorientierte Unternehmensführung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
2
Marketingmanagement
2
Advertising planning
1
Communication
1
Kommunikation
1
Marketing
1
Social Marketing
1
Social marketing
1
USA
1
United States
1
Werbeplanung
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Case study
1
Fallstudie
1
Language
All
English
2
Author
All
Caemmerer, Barbara
Simkin, Lyndon
3
Ardley, Barry
2
Fearne, Andrew P.
2
Grace, Debra
2
Haedrich, Günther
2
Hansen, Ursula
2
Harker, Michael
2
Kaas, Klaus Peter
2
Kumar, Prashant
2
Meffert, Heribert
2
Simmons, Geoffrey
2
Steinmann, Horst
2
Tomczak, Torsten
2
Abosag, Ibrahim
1
Adam, Stewart
1
Agbemabiese, George Cudjoe
1
Agnihotri, Raj
1
Ahmadi, Zahra
1
Althans, Jürgen
1
Anning-Dorson, Thomas
1
Armstrong, Gillian
1
Asaad, Yousra
1
Bal, Anjali
1
Balboni, Bernardo
1
Balmer, John M. T.
1
Bang, Nguyen
1
Becker, Fred G.
1
Benkenstein, Martin
1
Binninger, Franz-Michael
1
Brem, Alexander
1
Brennan, Ross
1
Brettel, Malte
1
Brockhoff, Klaus
1
Brooks, Neil
1
Brouthers, Lance Eliot
1
Bu, Yi
1
Cacciolatti, Luca A.
1
Casidy, Riza
1
Centeno, Edgar
1
more ...
less ...
Published in...
All
Die Betriebswirtschaft : DBW
Marketing intelligence & planning
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The application of marketing principles to a social marketing campaign
Henley, Nadine
;
Raffin, Sandrine
;
Caemmerer, Barbara
- In:
Marketing intelligence & planning
29
(
2011
)
7
,
pp. 697-706
Persistent link: https://www.econbiz.de/10009384713
Saved in:
2
The planning and implementation of integrated marketing communications
Caemmerer, Barbara
- In:
Marketing intelligence & planning
27
(
2009
)
4
,
pp. 524-538
Persistent link: https://www.econbiz.de/10009526339
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->