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~isPartOf:"Die Betriebswirtschaft : DBW"
~isPartOf:"Marketing intelligence & planning"
~person:"Trainor, Kevin J."
~subject:"Market research"
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Effects of relational proclivity and marketing intelligence on new product development
Trainor, Kevin J.
;
Krush, Michael T.
;
Agnihotri, Raj
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 788-806
Persistent link: https://www.econbiz.de/10010227504
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