Effects of relational proclivity and marketing intelligence on new product development
Kevin J. Trainor; Michael T. Krush; Raj Agnihotri
| Year of publication: |
2013
|
|---|---|
| Authors: | Trainor, Kevin J. ; Krush, Michael T. ; Agnihotri, Raj |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 31.2013, 7, p. 788-806
|
| Subject: | New product development | Marketing intelligence | Produktentwicklung | Marktforschung | Market research | Marketingmanagement | Marketing management | Innovation | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010227504