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~isPartOf:"Die Betriebswirtschaft : DBW"
~isPartOf:"Psychology & marketing"
~subject:"Beziehungsmarketing"
~subject:"Management"
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Beziehungsmarketing
Management
Consumer behaviour
207
Konsumentenverhalten
207
Theorie
151
Theory
151
Relationship marketing
133
Brand management
122
Markenführung
122
Deutschland
110
Germany
110
Brand image
82
Markenimage
82
Marketing management
62
Marketingmanagement
62
Brand
55
Markenartikel
55
Controlling
48
Management control
48
Customer satisfaction
45
Kundenzufriedenheit
45
USA
41
United States
41
Dienstleistungsqualität
37
Service quality
37
Advertising effects
32
Werbewirkung
32
Strategic management
26
Strategisches Management
26
Corporate Social Responsibility
25
Corporate planning
25
Corporate social responsibility
25
Innovation management
25
Innovationsmanagement
25
Social Web
25
Social web
25
Unternehmensplanung
25
Emotion
23
Bibliometrics
22
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186
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English
108
German
78
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Homburg, Christian
5
Kieser, Alfred
5
Frank, Gunter
3
Ndubisi, Nelson Oly
3
Stock-Homburg, Ruth
3
Yi, Youjae
3
Al-Nabhani, Khalid
2
Blut, Markus
2
Büttgen, Marion
2
Cheng, Li-Keng
2
Choi, Sejung Marina
2
Chu, Xing-Yu
2
Darley, William K.
2
Engelhard, Johann
2
Frese, Michael
2
Fritz, Wolfgang
2
Gerpott, Torsten J.
2
Hennig-Thurau, Thorsten
2
Hollebeek, Linda D.
2
Huber, Frank
2
Krishen, Anjala S.
2
Leonidou, Leonidas C.
2
Lunardo, Renaud
2
McLean, Graeme J.
2
Meffert, Heribert
2
Nataraajan, Rajan
2
Sauer, Nicola E.
2
Schaarschmidt, Mario
2
Stahl, Heinz K.
2
Sung, Yongjun
2
Sydow, Jörg
2
Toung, Chung-Lin
2
Walsh, Gianfranco
2
Ahlert, Martin
1
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Anaza, Nwamaka A.
1
Anlamlier, Eda
1
Ansari, Shiveen
1
Armbrüster, Thomas
1
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Die Betriebswirtschaft : DBW
Psychology & marketing
SpringerLink / Bücher
787
Journal of business research : JBR
699
Journal of retailing and consumer services
584
Industrial marketing management : the international journal for industrial and high-tech firms
434
International journal of hospitality management
305
Springer eBook Collection
249
The journal of services marketing
227
The journal of business & industrial marketing
203
The service industries journal
189
Gabler Edition Wissenschaft
187
Europäische Hochschulschriften / 5
175
Journal of strategic marketing
170
Journal of the Academy of Marketing Science
170
International journal of electronic customer relationship management : IJECRM
142
Springer eBook Collection / Business and Economics
141
International journal of contemporary hospitality management
134
Tourism management : research, policies, practice
130
Journal of marketing
127
Journal of business ethics : JOBE
123
Journal of travel and tourism marketing
121
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
Cogent business & management
111
The journal of product & brand management
111
Lehrbuch
110
Journal of service management
109
Asia Pacific journal of marketing and logistics
108
Business horizons
104
Journal of retailing
104
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
104
The journal of brand management : an international journal
103
Marketing intelligence & planning
101
European journal of operational research : EJOR
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
98
European journal of marketing : EJM
98
Journal of business economics : JBE
98
European research studies
95
Services marketing quarterly
92
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ECONIS (ZBW)
186
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1
When and why signaling frontline employee inexperience can prove to be an asset : effects on consumer forgiveness for service failure
Flacandji, Michaël
;
Cusin, Julien
;
Lunardo, Renaud
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2728-2742
Persistent link: https://www.econbiz.de/10014432547
Saved in:
2
The customer is often wrong : investigating the influence of customer failures and apologies on frontline service employee well-being
Robertson, Nichola
;
Rotman, Jeffrey
;
MacQuilken, Lisa
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 825-844
Persistent link: https://www.econbiz.de/10014290864
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
5
How can customers cope with cognitive demands of professional services? : the role of employee coping support
Garbas, Janina
;
Blaurock, Marah
;
Büttgen, Marion
; …
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 867-887
Persistent link: https://www.econbiz.de/10014290866
Saved in:
6
Digital presence in service recovery : the interactive effect of customer salutations and employee photographs in email signatures
Walsh, Gianfranco
;
Shiu, Edward
;
Schaarschmidt, Mario
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2361-2383
Persistent link: https://www.econbiz.de/10013465198
Saved in:
7
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
8
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
9
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
10
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
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