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~isPartOf:"Die Betriebswirtschaft : DBW"
~isPartOf:"The journal of brand management : an international journal"
~person:"Bjerke, Rune"
~person:"Chou, Ting-jui"
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Die Betriebswirtschaft : DBW
The journal of brand management : an international journal
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Assessing the fit of two brand personality scales in a Chinese context and revisiting the predictive validity of two methods of measuring self-congruity
Jie, Yun
;
Chou, Ting-jui
;
Chou, Naichieh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 525-540
Persistent link: https://www.econbiz.de/10009528846
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2
The concept of participatory market orientation : an organisation-wide appoach to enhancing brand equity
Ind, Nicholas
;
Bjerke, Rune
- In:
The journal of brand management : an international journal
15
(
2007/08
)
2
,
pp. 135-145
Persistent link: https://www.econbiz.de/10003611605
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