The concept of participatory market orientation : an organisation-wide appoach to enhancing brand equity
Year of publication: |
2007
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Authors: | Ind, Nicholas ; Bjerke, Rune |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 15.2007/08, 2, p. 135-145
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Subject: | Marketingmanagement | Marketing management | Markenführung | Brand management | Arbeitskräfte | Workforce | Beziehungsmarketing | Relationship marketing |
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