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~isPartOf:"Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)"
~isPartOf:"Fundamentals of marketing research ; Vol. 1"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Boulding, William"
~subject:"Decision under uncertainty"
~subject:"Entscheidung unter Unsicherheit"
~subject:"Market entry"
~subject:"Market research"
~subject:"Price competition"
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
Fundamentals of marketing research ; Vol. 1
Management science : journal of the Institute for Operations Research and the Management Sciences
Faculty & research / Insead : working paper series
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Pioneering plus a broad product line strategy : higher profits or deeper losses?
Boulding, William
;
Christen, Markus
- In:
Management science : journal of the Institute for …
55
(
2009
)
6
,
pp. 958-967
Persistent link: https://www.econbiz.de/10003865926
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