Pioneering plus a broad product line strategy : higher profits or deeper losses?
William Boulding; Markus Christen
| Year of publication: |
2009
|
|---|---|
| Authors: | Boulding, William ; Christen, Markus |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 55.2009, 6, p. 958-967
|
| Subject: | Fertigungsprogramm | Master production schedule | Marketingmanagement | Marketing management | Markteintritt | Market entry | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003865926