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~isPartOf:"Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Viral marketing"
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Viral marketing
Services marketing
29
Dienstleistungsmarketing
28
Beziehungsmarketing
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Relationship marketing
11
Consumer behaviour
10
Konsumentenverhalten
10
Customer satisfaction
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Dienstleistungsqualität
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Brand image
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Markenartikel
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2000-2008
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
Journal of retailing and consumer services
Journal of travel and tourism marketing
3
Journal of service research : JSR
2
Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
1
European journal of marketing : EJM
1
Journal of advertising research
1
Journal of business & economics research
1
Journal of business research : JBR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
1
Journal of strategic marketing
1
Kundenintegration : Forum Dienstleistungsmanagement
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Managing service quality : MSQ ; an international journal
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The journal of services marketing
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Vision : the journal of business perspective
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ECONIS (ZBW)
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Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting
Curina, Ilaria
;
Francioni, Barbara
;
Hegner, Sabrina
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238345
Saved in:
2
Customer engagement behaviors : the role of service convenience, fairness and quality
Roy, Sanjit
;
Shekhar, Vaibhav
;
Lassar, Walfried M.
; …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 293-304
Persistent link: https://www.econbiz.de/10011904450
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