Customer engagement behaviors : the role of service convenience, fairness and quality
Year of publication: |
September 2018
|
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Authors: | Roy, Sanjit ; Shekhar, Vaibhav ; Lassar, Walfried M. ; Chen, Tom |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 44.2018, p. 293-304
|
Subject: | Customer engagement behavior | Service convenience | Service fairness | Partial least squares path modelling | Word-of-mouth | Customer helping behavior | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Partielle kleinste Quadrate | Partial least squares | Gerechtigkeit | Justice | Kundenzufriedenheit | Customer satisfaction | Kundenservice | Customer service | Dienstleistungsmarketing | Services marketing | Kundenintegration | Customer integration |
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