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~isPartOf:"Dienstleistungsmarketing"
~person:"Brekke, Kurt R."
~person:"Hammerschmidt, Maik"
~person:"Pathak, Parag A."
~subject:"Theorie"
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Dienstleistungsmarketing
Discussion paper / NHH, Department of Economics
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Messung und Konsequenzen von Servicequalität im E-Commerce : eine empirische Analyse am Beispiel des Internet-Banking
Bauer, Hans H.
;
Falk, Tomas
;
Hammerschmidt, Maik
- In:
Dienstleistungsmarketing
,
(pp. 45-57)
.
2004
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