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~isPartOf:"Dienstleistungsmodellierung 2014 : vom Servicemodell zum Anwendungssystem"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Marketing theory"
~subject:"Experten"
~subject:"Kundenintegration"
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Dienstleistungsmodellierung 2014 : vom Servicemodell zum Anwendungssystem
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Marketing theory
Cambridge working papers in economics
1
DAE working paper / University of Cambridge, Department of Applied Economics
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Knowing too much : expertise-induced false recall effects in product comparison
Mehta, Ravi
;
Hoegg, JoAndrea
;
Chakravarti, Amitav
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
3
,
pp. 535-554
Persistent link: https://www.econbiz.de/10009375674
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2
Value co-creation in service logic : a critical analysis
Grönroos, Christian
- In:
Marketing theory
11
(
2011
)
3
,
pp. 279-301
Persistent link: https://www.econbiz.de/10009355177
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