Value co-creation in service logic : a critical analysis
Year of publication: |
2011
|
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Authors: | Grönroos, Christian |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 11.2011, 3, p. 279-301
|
Subject: | Kundenintegration | Customer integration | Marketingtheorie | Marketing theory | Produkt | Product | Dienstleistung | Services | Werttheorie | Theory of value | Kritik | Criticism |
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