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~isPartOf:"Digital Transformation for Fashion and Luxury Brands : Theory and Practice"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Fashion"
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Beziehungsmarketing
Fashion
Mode
19
Consumer behaviour
9
Konsumentenverhalten
9
Bekleidungsindustrie
7
Clothing industry
7
Textile distribution
6
Textilhandel
6
Brand management
4
Luxury goods
4
Luxusgüter
4
Markenführung
4
Social Web
4
Social web
4
Sustainability
4
Creativity
3
Einzelhandel
3
Fashion industry
3
Internet marketing
3
Kreativität
3
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3
Online-Marketing
3
Retail trade
3
fashion
3
Customer experience
2
Dienstleistungsqualität
2
Digitalisierung
2
Digitization
2
E-commerce
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Electronic Commerce
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Industry 4.0
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Kreislaufwirtschaft
2
Lieferkette
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Marketing management
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Marketingmanagement
2
Nachhaltige Entwicklung
2
Recycling
2
Relationship marketing
2
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Bowen, Gordon
2
Cedrola, Elena
2
Assima, Chantal
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Atik, Deniz
1
Audrezet, Alice
1
Baier, Daniel
1
Bianco, Rosario
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Bowen, Deidre
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Bowen, Richard
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Ertekin, Zeynep Ozdamar
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1
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1
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1
Kallevig, Annette
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1
Mekonnen, Aster
1
Montera, Raffaella
1
Murray, Jeff B.
1
O'Rourke, Anne-Maree
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Parguel, Béatrice
1
Pegan, Giovanna
1
Pemberton, Kelly
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Plourde, Catherine
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Pomi, Grazia Li
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Rese, Alexandra
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Robert, Isabelle
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Schlee, Tobias
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of fashion marketing and management
218
Journal of Fashion Marketing and Management: An International Journal
119
Journal of retailing and consumer services
81
Journal of business research : JBR
67
Journal of global fashion marketing : JGfM
57
International Journal of Retail & Distribution Management
39
International journal of consumer studies
34
International journal of production economics
30
International journal of retail & distribution management
29
The international review of retail, distribution and consumer research
22
Cogent business & management
20
Business history
17
Asia Pacific journal of marketing and logistics
16
Journal of Fashion Marketing and Management
16
Young consumers : insight and ideas for responsible marketers
15
International journal of business and globalisation : IJBG
14
International journal of retail and distribution management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
The journal of brand management : an international journal
13
Transportation research / E : an international journal
13
International journal of production research
12
The journal of product & brand management
12
Psychology & marketing
11
Qualitative market research : an international journal
11
SpringerLink / Bücher
11
Technological forecasting & social change : an international journal
11
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
10
Fashion marketing
10
Journal of Islamic marketing
10
Journal of Product & Brand Management
10
Springer Series in Fashion Business
10
Sustainability in fashion : a cradle to upcycle approach
10
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
10
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of international consumer marketing
9
Springer eBook Collection
9
Analytical modeling research in fashion business
8
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ECONIS (ZBW)
20
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1
Strategies for greening the
fashion
supply chain
Bowen, Gordon
;
Bowen, Deidre
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 271-289)
.
2024
Persistent link: https://www.econbiz.de/10014529114
Saved in:
2
Unpacking nontarget majority consumers' responses to modest
fashion
: how market controversy perpetuates marketplace exclusion
Audrezet, Alice
;
Parguel, Béatrice
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
13/14
,
pp. 1302-1330
Persistent link: https://www.econbiz.de/10014427187
Saved in:
3
Globalisation versus deglobalisation in the
fashion
industry
Bowen, Gordon
;
Bowen, Richard
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 339-357)
.
2024
Persistent link: https://www.econbiz.de/10014529117
Saved in:
4
Augmented Reality (AR) in retailing : customers' experience in luxury
fashion
Mekonnen, Aster
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 91-106)
.
2024
Persistent link: https://www.econbiz.de/10014529066
Saved in:
5
The customer experience with
fashion
sale robots : a psycho-interpretative framework
Montera, Raffaella
;
Ciasullo, Maria Vincenza
;
Cucari, Nicola
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 207-223)
.
2024
Persistent link: https://www.econbiz.de/10014529106
Saved in:
6
Use it or lose it? : exploring the grey area of dormant possessions and the role of rituals in value dynamics of household objects
Assima, Chantal
;
Herbert, Maud
;
Robert, Isabelle
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
13/14
,
pp. 1220-1254
Persistent link: https://www.econbiz.de/10014427199
Saved in:
7
Blockchain: technology transforming the
fashion
industry
Cedrola, Elena
;
Kulaga, Barbara
;
Pomi, Grazia Li
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 27-46)
.
2024
Persistent link: https://www.econbiz.de/10014529062
Saved in:
8
Influencer marketing and consumer behaviour : insights into the effectiveness of
fashion
influencers' sponsored content on Instagram
Pegan, Giovanna
;
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
Saved in:
9
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
10
Pricing in online
fashion
retailing : implications for research and practice
Wood, Steve
;
Watson, Iain
;
Teller, Christoph
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1219-1242
Persistent link: https://www.econbiz.de/10012623870
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