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~isPartOf:"Digital advertising : theory and research"
~source:"econis"
~type_genre:"Aufsatz im Buch"
~type_genre:"No longer published / No longer aquired"
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Advertising effects
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Datenschutz
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Werbewirkung
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Consumer behaviour
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Emotion
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Impact assessment
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Internet marketing
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Konsumentenverhalten
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McDuff, Daniel
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Digital advertising : theory and research
Geheimnisschutz, Datenschutz, Informationsschutz : [6. Jahrestagung der Studiengesellschaft für Wirtschaft und Recht am 23. und 24. November 2006 in Salzburg]
10
Big data and global trade law
6
Fortschritte der informationellen Infrastruktur in Deutschland : Festschrift für Johann Hahlen zum 65. Geburtstag und Hans-Jürgen Krupp zum 75. Geburtstag
5
Informationelles Vertrauen für die Informationsgesellschaft
5
Adressing impediments to digital trade
4
E-business applications for product development and competitive growth : emerging technologies
4
Information assurance and security technologies for risk assessment and threat management : advances
4
MITAX - Mikroanalysen und Steuerpolitik : Beiträge zur wissenschaftlichen Konferenz am 6. und 7. Oktober 2005 in Lüneburg
4
RFID in operations and supply chain management : research and applications
4
The economics of information security and privacy : [this volume contains a selection of 13 revised contributions to the 11th WEIS, which took place in Berlin, Germany, on 25 - 26 June 2012.]
4
The secure online business handbook : a practical guide to risk management and business continuity
4
Towards responsible research and innovation in the information and communication technologies and security technologies fields : [presentations made at a workshop hosted by the Scientific and Technological Assessment Unit of the European Parliament in November 2010]
4
Arbeitswelt der Zukunft : die Gesellschaft im Wandel des 21. Jahrhunderts : Tagungsband Liberale Rechtstagung 2019
3
Background screening and investigations : managing hiring risk from the HR and security perspectives
3
Biometrics and neuroscience research in business and management : advances and applications
3
Digital identity management : perspectives on the technological, business and social implications
3
E-Business and telecommunications : 6th international joint conference, ICETE 2009, Milan, Italy, July 7 - 10, 2009 ; revised selected papers
3
Handbook of research on effective advertising strategies in the social media age
3
IT-Sicherheit im Gesundheitswesen : Beiträge zum 10. CCEC-Workshop ; vom 25. Juni 2008 ; [multimediale Dokumentation]
3
Information technology, new dimensions of government and citizen interaction, and human security in Mainland China, and the Taiwan experience : [international colloquium proceedings, October 19th, 2001]
3
Krisen im Aufschwung : Neues zur Restrukturierung, Sanierung und Insolvenz von Unternehmen : Symposion Insolvenz- und Arbeitsrecht 2018
3
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
3
Regulierung - Wettbewerb - Innovation
3
The "dematerialized" insurance : distance selling and cyber risks from an international perspective
3
The Oxford handbook of information and communication technologies
3
The law and economics of privacy, personal data, artificial intelligence, and incomplete monitoring
3
AI-driven marketing research and data analytics
2
Anonymisierung wirtschaftsstatistischer Einzeldaten : Beiträge zum Workshop am 20./21. März 2003 in Tübingen
2
Central bank digital currency : considerations, projects, outlook
2
Close up on Compliance : Recht, Moral und Risiken ; Nahaufnahmen zu Compliance Management und Governance-Fragen
2
Compliance in der Unternehmerpraxis
2
Compliance in der Unternehmerpraxis : Grundlagen, Organisation und Umsetzung
2
Contemporary issues in social media marketing
2
Contemporary research in e-marketing ; 1
2
Credit reporting systems and the international economy
2
Das Publicness-Puzzle : öffentliche Aufgabenerfüllung zwischen Staat und Markt
2
Der gläserne Konsument : Potentiale und Probleme beim Management von Kundendaten
2
Digitalisierung: Menschen zählen : Beiträge und Positionen 2016
2
E-marketing ; Vol. 3
2
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ECONIS (ZBW)
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Targeted digital advertising and privacy
Shoenberger, Heather
- In:
Digital advertising : theory and research
,
(pp. 300-309)
.
2017
Persistent link: https://www.econbiz.de/10011646122
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2
New methods for measuring advertising efficacy
McDuff, Daniel
- In:
Digital advertising : theory and research
,
(pp. 327-342)
.
2017
Persistent link: https://www.econbiz.de/10011646124
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