New methods for measuring advertising efficacy
Daniel McDuff
| Year of publication: |
2017
|
|---|---|
| Authors: | McDuff, Daniel |
| Published in: |
Digital advertising : theory and research. - New York : Routledge, Taylor & Francis Group, ISBN 1-138-65445-0. - 2017, p. 327-342
|
| Subject: | Online-Marketing | Internet marketing | Emotion | Werbewirkung | Advertising effects | Wirkungsanalyse | Impact assessment | Datenschutz | Data protection | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011646124