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~isPartOf:"Digital marketing strategies and models for competitive business"
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Marketing management
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Digital marketing strategies and models for competitive business
Kellogg on marketing : the marketing faculty of the kellog school of management
22
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
19
The Routledge companion to strategic marketing
16
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
15
Market orientation : transforming food and agribusiness around the customer
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
13
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
13
Measuring and managing brands
12
E-marketing ; Vol. 3
11
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
11
Kellogg on marketing
11
Marketing strategy processes and tools
11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
11
Handbook of marketing strategy
10
Marketing strategy organization and implementation
10
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
10
Strategies and communications for innovations : an integrative management view for companies and networks
10
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
9
Handbuch Multi-Channel-Marketing
9
Improving marketing strategies for private label products
9
Integrated marketing communication
9
Strategic market creation : a new perspective on marketing and innovation management
9
Strategy and communication for innovation
9
E-marketing ; Vol. 1
8
Enhancing customer engagement through location-based marketing
8
Entrepreneurship marketing : principles and practice of SME marketing
8
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
8
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
8
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
8
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
8
Using influencer marketing as a digital business strategy
8
Building corporate identity, image and reputation in the digital era
7
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
7
Handbook of marketing and finance
7
Marketing als Schnittstellenwissenschaft und Transfertechnologie : Festschrift zum 60. Geburtstag von Hans Hörschgen
7
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
7
Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1-3, 2011
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
The impact of theory on representations of the consumer and the marketing organisation
7
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ECONIS (ZBW)
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Digital era : how marketing communication develops business innovation : case studies
Vitorino, Liliana Coutinho
;
Lisboa, Ana
;
Antunes, Raquel J.
- In:
Digital marketing strategies and models for competitive …
,
(pp. 1-29)
.
2020
Persistent link: https://www.econbiz.de/10012231272
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2
Digital influencers and follower behavior : an exploratory study
Lopes, Isabel Maria
;
Ribeiro, Maria Isabel
;
Fernandes, …
- In:
Digital marketing strategies and models for competitive …
,
(pp. 30-51)
.
2020
Persistent link: https://www.econbiz.de/10012231285
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Digital marketing : a bibliometric analysis based on the Scopus database scientific publications
Ribeiro, Maria Isabel Barreiro
;
Fernandes, António …
- In:
Digital marketing strategies and models for competitive …
,
(pp. 52-73)
.
2020
Persistent link: https://www.econbiz.de/10012231288
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4
Search engine marketing to attract international digital traffic
Moura, Rita
;
Casais, Beatriz
- In:
Digital marketing strategies and models for competitive …
,
(pp. 74-102)
.
2020
Persistent link: https://www.econbiz.de/10012231291
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Geographic marketing in support of decision-making processes
Augusto, Maria Fernanda
- In:
Digital marketing strategies and models for competitive …
,
(pp. 103-115)
.
2020
Persistent link: https://www.econbiz.de/10012231294
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6
Country marketing strategy : a low-cost digital marketing proposal for Cabo Verde
Mota Pinto, Filipe
;
Pinto, Catarina Carreira
- In:
Digital marketing strategies and models for competitive …
,
(pp. 131-159)
.
2020
Persistent link: https://www.econbiz.de/10012231311
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7
Marketing to gamers : the effects of video game streams on consumer attitudes and behaviors
Foster, Lisa Brianne
;
Dunn, Robert Andrew
- In:
Digital marketing strategies and models for competitive …
,
(pp. 160-186)
.
2020
Persistent link: https://www.econbiz.de/10012231314
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