Digital era : how marketing communication develops business innovation : case studies
Liliana Coutinho Vitorino, Ana Lisboa, Raquel J. Antunes
| Year of publication: |
2020
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|---|---|
| Authors: | Vitorino, Liliana Coutinho ; Lisboa, Ana ; Antunes, Raquel J. |
| Published in: |
Digital marketing strategies and models for competitive business. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-79982-963-8. - 2020, p. 1-29
|
| Subject: | Marketingmanagement | Marketing management | Innovation | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-2963-8.ch001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012231272