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~isPartOf:"Digitale Kommunikation"
~isPartOf:"E-marketing ; Vol. 1"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Tourism management perspectives : TMP"
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Search: subject_exact:"Web-Controlling"
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10
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3
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Digitale Kommunikation
E-marketing ; Vol. 1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Tourism management perspectives : TMP
HMD : Praxis der Wirtschaftsinformatik
7
Journal of advertising research
5
Research in consumer behavior
5
Journal of internet commerce
4
Business ethics : a European review
3
Cowles Foundation Discussion Paper
3
Electronic commerce research and applications
3
International journal of contemporary hospitality management
3
Journal of fashion marketing and management
3
Journal of marketing management : MM
3
Rheinwerk Computing
3
Social media listening and monitoring for business applications
3
Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings
2
Corporate communications : an international journal
2
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
2
European journal of marketing : EJM
2
International journal of business information systems : IJBIS
2
International journal of electronic business
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of networking and virtual organisations : IJNVO
2
International marketing in the fast changing world
2
Journal of business ethics : JOBE
2
Journal of business research : JBR
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of electronic commerce research : JECR
2
Journal of vacation marketing : an international journal
2
MIT Sloan Research Paper
2
Medienmanagement und E-Business
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New directions in tourism analysis
2
Policy research working paper : WPS
2
Psychology & marketing
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
2
SpringerLink / Bücher
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The Routledge companion to digital consumption
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Tourism sensemaking : strategies to give meaning to experience
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ECONIS (ZBW)
10
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1
Applying Quan and Wang's structural model of the tourist experience : a Zimbabwean netnography of food tourism
Mkono, Muchazondida
;
Markwell, Kevin
;
Wilson, Erica
- In:
Tourism management perspectives : TMP
5
(
2013
),
pp. 68-74
Persistent link: https://www.econbiz.de/10009719581
Saved in:
2
An overview of digital media and advertising
Dickey, Irene J.
;
Lewis, William F.
-
2012
Persistent link: https://www.econbiz.de/10009573710
Saved in:
3
Social network analysis in marketing
Kazienko, Przemysław
;
Doskocz, Piotr
;
Kajdanowicz, Tomasz
-
2012
Persistent link: https://www.econbiz.de/10009574525
Saved in:
4
How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?
Smith, Andrew N.
;
Fischer, Eileen
;
Chen, Yongjian
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 102-113
Persistent link: https://www.econbiz.de/10009558961
Saved in:
5
A netnographic examination of travelers' online discussion of risks
Björk, Peter
;
Kauppinen-Räisänen, Hannele
- In:
Tourism management perspectives : TMP
2/3
(
2012
),
pp. 65-71
Persistent link: https://www.econbiz.de/10009619824
Saved in:
6
Social Media Marketing am Beispiel Bitburger
Lohmer, Marius
- In:
Digitale Kommunikation
,
(pp. 151-172)
.
2012
Persistent link: https://www.econbiz.de/10009545419
Saved in:
7
Marktforschung für Instrumente der digitalen Kommunikation
Lütters, Holger
- In:
Digitale Kommunikation
,
(pp. 121-150)
.
2012
Persistent link: https://www.econbiz.de/10009545424
Saved in:
8
We create, we connect, we respect, therefore we are : intellectual, social , and cultural value in online communities
Seraj, Mina
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 209-222
Persistent link: https://www.econbiz.de/10009631557
Saved in:
9
So whaddya think? : consumers create ads and other consumers critique them
Ertimur, Burc̜ak
;
Gilly, Mary C.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 115-130
Persistent link: https://www.econbiz.de/10009569270
Saved in:
10
Harnessing social media platforms to measure customer-based hotel brand equity
Callarisa, Luis
;
García, Javier Sánchez
;
Cardiff, John
; …
- In:
Tourism management perspectives : TMP
4
(
2012
),
pp. 73-79
Persistent link: https://www.econbiz.de/10009705184
Saved in:
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