An overview of digital media and advertising
Year of publication: |
2012
|
---|---|
Authors: | Dickey, Irene J. ; Lewis, William F. |
Published in: |
E-marketing ; Vol. 1. - Hershey, PA : Business Science Reference. - 2012, p. 31-61
|
Subject: | Digitale Medien | Digital media | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | IT-gestütztes Marketing | Computer-assisted marketing | Webanalyse | Web analytics |
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