//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Direct marketing : an international journal"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~subject:"Direct marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direct mail"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Direct marketing
Direktmarketing
32
Advertising effects
16
Arzneimittel
16
Pharmaceuticals
16
Werbewirkung
16
Consumer behaviour
13
Konsumentenverhalten
13
Advertising
12
Werbung
12
Direct-to-consumer advertising
6
USA
5
United States
5
Pharmaceutical industry
4
Pharmaindustrie
4
Beziehungsmarketing
3
Brand
3
Distribution channel
3
Relationship marketing
3
Vertriebsweg
3
Bibliometrics
2
Bibliometrie
2
Brand management
2
DTC prescription drug advertising
2
Ethics
2
Ethik
2
Markenartikel
2
Markenführung
2
Prescription drugs
2
Theorie
2
Theory
2
Advertising effectiveness
1
Attitudes
1
Brief summary
1
Celebrity endorsement
1
Celebrity endorser
1
Celebrity-Werbung
1
Comparative advertising
1
Consumer attitudes
1
Consumer's economical situation (income)
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
29
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
32
Aufsatz in Zeitschrift
32
Collection of articles of several authors
3
Sammelwerk
3
Mehrbändiges Werk
2
Multi-volume publication
2
Language
All
English
32
Author
All
Mukherjee, Avinandan
3
Bhutada, Nilesh
2
Lee-Wingate, Sooyeon Nikki
2
Perri, Matthew
2
Rollins, Brent L.
2
Xie, Ying
2
Ali Shah, Syed Zulfiqar
1
Bergner, Kai N.
1
Bhatnagar, Vishal
1
Boudewyns, Vanessa
1
Brubaker, Steven
1
Carroll, Norman V.
1
Chen, Hai D. B.
1
Chilek, Lindsay
1
Deshpande, Aparna
1
Elliott, Dominic
1
Falk, Tomas
1
Finkle, Todd A.
1
Finney, Zachary
1
Guadagno, Marie
1
Harridge-March, Sally
1
Hauser, Erik
1
Heinrick, Daniel
1
Huh, Jisu
1
Hölzing, Jörg A.
1
Joseph, Mathew
1
Kabadayi, Sertan
1
Kalyanaram, Gurumurthy
1
Keillor, Bruce D.
1
Keillor, R. David
1
Khateeb, Rami Atta
1
Khraim, Hamzeh Salim
1
Limbu, Yam
1
Mabry, Amanda
1
Mackert, Michael
1
Mallin, Michael L.
1
McAlister, Anna R.
1
McGuinness, Martina
1
Menon, Ajit
1
Mihoc, Florin
1
more ...
less ...
Published in...
All
Direct marketing : an international journal
International journal of pharmaceutical and healthcare marketing : IJPHM
Health marketing quarterly
34
SpringerLink / Bücher
33
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Journal of business research : JBR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
ERIM report series research in management
10
Journal of marketing research : JMR
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Research
9
European journal of operational research : EJOR
8
Europäische Hochschulschriften / 5
8
International direct marketing : principles, best practices, marketing facts
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
NBER working paper series
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Schriften zu Dialogmarketing 'revisited'
7
Springer eBook Collection
7
Springer eBook Collection / Business and Economics
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Kundenmanagement & Electronic Commerce
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
NBER Working Paper
6
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
5
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
5
more ...
less ...
Source
All
ECONIS (ZBW)
32
Showing
1
-
10
of
32
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Physicians' attitude towards direct to consumer advertising of pharmaceutical drugs
Siddiqi, Arslan Ahmad
;
Ali Shah, Syed Zulfiqar
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011705008
Saved in:
2
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
Saved in:
3
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
4
Relationship between direct-to-consumer advertising and consumers' decision-making
Sharabati, Abdel-Aziz Ahmad
;
Khraim, Hamzeh Salim
; …
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 178-192
Persistent link: https://www.econbiz.de/10010388961
Saved in:
5
Impact of celebrity endorsements in disease-specific direct-to-consumer (DTC) advertisements : an elaboration likelihood model approach
Rollins, Brent L.
;
Bhutada, Nilesh
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 164-177
Persistent link: https://www.econbiz.de/10010388962
Saved in:
6
Pharmaceutical direct-to-consumer advertising ; Pt. 2
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237499
Saved in:
7
The effects of DTCA on patient compliance : exploring the impact of endorsers selcetion and message tonality on patients with diabetes
Bergner, Kai N.
;
Falk, Tomas
;
Heinrick, Daniel
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 391-409
Persistent link: https://www.econbiz.de/10010237647
Saved in:
8
DTC drug advertising ethics : laboratory for medical marketing
Mackert, Michael
;
Guadagno, Marie
;
Mabry, Amanda
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 374-390
Persistent link: https://www.econbiz.de/10010237648
Saved in:
9
Pharmaceutical direct-to-consumer advertising ; Pt. 1
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790606
Saved in:
10
Consumers’ evaluation of brief summary formats of print direct-to-consumer advertisements
Bhutada, Nilesh
;
Deshpande, Aparna
;
Menon, Ajit
;
Perri, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 296-312
Persistent link: https://www.econbiz.de/10009790609
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->