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~isPartOf:"Direkt-Marketing : Praxiswissen für erfolgreichen Kundendialog"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~isPartOf:"Springer eBook Collection / Business and Economics"
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Search: subject_exact:"Direktmarketing"
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Direktmarketing
35
Direct marketing
27
Advertising effects
17
Werbewirkung
17
Arzneimittel
16
Pharmaceuticals
16
Advertising
14
Werbung
14
Consumer behaviour
9
Deutschland
9
Germany
9
Konsumentenverhalten
9
Beziehungsmarketing
6
Direct-to-consumer advertising
6
Relationship marketing
6
Theorie
5
Theory
5
Marketing management
4
Marketingmanagement
4
Pharmaceutical industry
4
Pharmaindustrie
4
Brand
3
Direct Mailing
3
Internet marketing
3
Online-Marketing
3
Bibliometrics
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Bibliometrie
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Brand management
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Computer-assisted marketing
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Customer service
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DTC prescription drug advertising
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E-commerce
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Electronic Commerce
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Handelsmarketing
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IT-gestütztes Marketing
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Information management
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Informationsmanagement
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Innovation
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Internet
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Mukherjee, Avinandan
3
Bhutada, Nilesh
2
Bliemel, Friedhelm
2
Fassott, Georg
2
Lee-Wingate, Sooyeon Nikki
2
Perri, Matthew
2
Rollins, Brent L.
2
Theobald, Axel
2
Xie, Ying
2
Ali Shah, Syed Zulfiqar
1
Arndt, Oliver
1
Belz, Christian
1
Bergner, Kai N.
1
Blattberg, Robert C.
1
Boudewyns, Vanessa
1
Carroll, Norman V.
1
Ceyp, Michael
1
Chen, Hai D. B.
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Chilek, Lindsay
1
Deshpande, Aparna
1
Falk, Tomas
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Finney, Zachary
1
Fließ, Sabine
1
Gohr, Steffanie
1
Greifeneder, Horst
1
Guadagno, Marie
1
Heinrick, Daniel
1
Huh, Jisu
1
Hölzing, Jörg A.
1
Jacob, Frank
1
Joseph, Mathew
1
Kalyanaram, Gurumurthy
1
Khateeb, Rami Atta
1
Khraim, Hamzeh Salim
1
Kim, Byung-Do
1
Kleinaltenkamp, Michael
1
Kreutzer, Ralf T.
1
Limbu, Yam
1
Mabry, Amanda
1
Mackert, Michael
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Deutsche Mailingtage <6, 2005, Nürnberg>
1
Deutsche Mailingtage <7, 2006, Nürnberg>
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Direkt-Marketing : Praxiswissen für erfolgreichen Kundendialog
International journal of pharmaceutical and healthcare marketing : IJPHM
Springer eBook Collection / Business and Economics
SpringerLink / Bücher
43
Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Journal of business research : JBR
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
ERIM report series research in management
10
Journal of marketing research : JMR
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
Springer eBook Collection
10
Europäische Hochschulschriften / 5
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Research
9
European journal of operational research : EJOR
8
International direct marketing : principles, best practices, marketing facts
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
NBER working paper series
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Schriften zu Dialogmarketing 'revisited'
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Kundenmanagement & Electronic Commerce
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
NBER Working Paper
6
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
6
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ECONIS (ZBW)
33
USB Cologne (EcoSocSci)
2
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1
Physicians' attitude towards direct to consumer advertising of pharmaceutical drugs
Siddiqi, Arslan Ahmad
;
Ali Shah, Syed Zulfiqar
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011705008
Saved in:
2
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
Saved in:
3
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
4
Relationship between direct-to-consumer advertising and consumers' decision-making
Sharabati, Abdel-Aziz Ahmad
;
Khraim, Hamzeh Salim
; …
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 178-192
Persistent link: https://www.econbiz.de/10010388961
Saved in:
5
Impact of celebrity endorsements in disease-specific direct-to-consumer (DTC) advertisements : an elaboration likelihood model approach
Rollins, Brent L.
;
Bhutada, Nilesh
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 164-177
Persistent link: https://www.econbiz.de/10010388962
Saved in:
6
Pharmaceutical direct-to-consumer advertising ; Pt. 2
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237499
Saved in:
7
The effects of DTCA on patient compliance : exploring the impact of endorsers selcetion and message tonality on patients with diabetes
Bergner, Kai N.
;
Falk, Tomas
;
Heinrick, Daniel
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 391-409
Persistent link: https://www.econbiz.de/10010237647
Saved in:
8
DTC drug advertising ethics : laboratory for medical marketing
Mackert, Michael
;
Guadagno, Marie
;
Mabry, Amanda
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 374-390
Persistent link: https://www.econbiz.de/10010237648
Saved in:
9
Pharmaceutical direct-to-consumer advertising ; Pt. 1
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790606
Saved in:
10
Consumers’ evaluation of brief summary formats of print direct-to-consumer advertisements
Bhutada, Nilesh
;
Deshpande, Aparna
;
Menon, Ajit
;
Perri, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 296-312
Persistent link: https://www.econbiz.de/10009790609
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