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~isPartOf:"Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]"
~isPartOf:"Journal of global marketing"
~subject:"International marketing"
~subject:"USA"
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
Journal of global marketing
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of advertising research
6
International journal of advertising : the quarterly review of marketing communications
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing communications
4
The journal of media economics
4
JMM : the international journal on media management
3
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
2
Europäische Hochschulschriften / 5
2
Journal of international consumer marketing
2
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Ross School of Business working paper series
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
The journal of services marketing
2
Advances in applied microeconomics : a research annual
1
Advances in business marketing : a research annual
1
Advertising and violence : concepts and perspectives
1
Advertising in developing and emerging countries : the economic, political and social context
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Brookings papers on economic activity : BPEA
1
CEFIR and NES working papers
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Cross-cultural and critical perspectives on brands
1
Cutting edge international research
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Discussion papers / Centre for Industrial Economics, Institute of Economics, University of Copenhagen
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Dresdner Beiträge zur Betriebswirtschaftslehre
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Economic Analysis Group discussion paper
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Enhancing knowledge development in marketing ; Vol. 21
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Georgia Tech Scheller College of Business research paper
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Health marketing quarterly
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International journal of sport management and marketing : IJSMM
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International marketing review
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of current issues and research in advertising
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How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
2
Genre variation in tobacco advertising
Garzone, Giuliana
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 343-370)
.
2011
Persistent link: https://www.econbiz.de/10009011224
Saved in:
3
The role of the advertising agency in the cultural message content of advertisements : a comparison of the Middle East and the United States
Kalliny, Morris
;
Ghanem, Salma
- In:
Journal of global marketing
22
(
2009
)
4
,
pp. 313-328
Persistent link: https://www.econbiz.de/10003899965
Saved in:
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