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~isPartOf:"Discussion paper"
~isPartOf:"International marketing review"
~isPartOf:"Journal of international entrepreneurship"
~isPartOf:"NBER working paper series"
~isPartOf:"Regional studies"
~language:"eng"
~person:"Cho, Hyo Eun"
~subject:"SME"
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Cho, Hyo Eun
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Launching new products in international markets : waterfall versus sprinkler strategy of Korean SMEs
Cho, Hyo Eun
;
Lee, Jong-Ho
;
Jeong, Insik
- In:
International marketing review
40
(
2023
)
2
,
pp. 224-245
Persistent link: https://www.econbiz.de/10014266943
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