Launching new products in international markets : waterfall versus sprinkler strategy of Korean SMEs
Hyo Eun Cho, Jong-Ho Lee, Insik Jeong
| Year of publication: |
2023
|
|---|---|
| Authors: | Cho, Hyo Eun ; Lee, Jong-Ho ; Jeong, Insik |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 40.2023, 2, p. 224-245
|
| Subject: | International product strategy | Südkorea | South Korea | KMU | SME | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Produktentwicklung | New product development | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | Produktmanagement | Product management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-05-2022-0106 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014266943