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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"SocioEconomic challenges : SEC"
~isPartOf:"The Rand journal of economics"
~subject:"Brand image"
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Discussion paper / Centre for Economic Policy Research
Journal of consumer research : JCR ; an interdisciplinary bimonthly
SocioEconomic challenges : SEC
The Rand journal of economics
Document de travail : une publication du Centre d'Observation Economique de la CCIP
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The rhetoric of celebrity endorsement strategy and consumer purchase intention on fast moving consumer goods among Al-Hikmah University undergraduate students
Brimah, Bolatito Amudat
;
Olanipekun, Wahid Damilola
; …
- In:
SocioEconomic challenges : SEC
4
(
2020
)
3
,
pp. 104-112
Persistent link: https://www.econbiz.de/10012295317
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When wanting is better than having : materalism, transformation expectations, and product-evoked emotions in the purchase process
Richins, Marsha L.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009777350
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