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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Coase theorem"
~subject:"Kundenwert"
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Search: subject_exact:"Kundenbindungsinstrument"
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Caminal, Ramón
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Discussion paper / Centre for Economic Policy Research
Journal of travel and tourism marketing
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Do members want the bells and whistles? : understanding the effect of direct and partner benefits in hotel loyalty programs
Yoo, Michelle
;
Berezan, Orie
;
Krishen, Anjala S.
- In:
Journal of travel and tourism marketing
35
(
2018
)
8
,
pp. 1058-1070
Persistent link: https://www.econbiz.de/10011941838
Saved in:
2
The design and efficiency of loyalty rewards
Caminal, Ramón
-
2009
Persistent link: https://www.econbiz.de/10003931035
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