Do members want the bells and whistles? : understanding the effect of direct and partner benefits in hotel loyalty programs
Year of publication: |
November 2018
|
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Authors: | Yoo, Michelle ; Berezan, Orie ; Krishen, Anjala S. |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 35.2018, 8, p. 1058-1070
|
Subject: | Hedonic value | loyalty program | partnerships | strategic alliances | symbolic value | utilitarian value | Beziehungsmarketing | Relationship marketing | Strategische Allianz | Strategic alliance | Kundenbindungsprogramm | Loyalty program | Hotellerie | Hotel industry | Kundenwert | Customer value |
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