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~isPartOf:"Discussion paper series / IZA"
~isPartOf:"European journal of marketing : EJM"
~person:"Carrillat, François A."
~subject:"Deutschland"
~subject:"Fußball"
~subject:"Sportveranstaltung"
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Carrillat, François A.
Mazodier, Marc
2
Ours, Jan C. van
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Bellavance, François
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Discussion paper series / IZA
European journal of marketing : EJM
Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
2
On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
Carrillat, François A.
;
Astous, Alain d'
;
Bellavance, …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 621-642
Persistent link: https://www.econbiz.de/10011309579
Saved in:
3
Weapons of mass intrusion : the leveraging of ambush marketing strategies
Carrillat, François A.
;
Colbert, François
;
Feigné, …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10010344076
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