Which sport sponsorships most impact sponsor CSR image?
Carolin Plewa (the University of Adelaide, Adelaide, Australia), François Anthony Carrillat (Department of Marketing, the University of Technology Sydney Business School, Sydney, Australia), Marc Mazodier (Hong Kong Baptist University, Kowloon Tong, Hong Kong), and Pascale G. Quester (the University of Adelaide, Adelaide, Australia)
| Year of publication: |
2016
|
|---|---|
| Authors: | Plewa, Carolin ; Carrillat, François A. ; Mazodier, Marc ; Quester, Pascale G. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 5/6, p. 796-815
|
| Subject: | Corporate responsibility | Sponsorship | Corporate Social Responsibility | Corporate social responsibility | Sponsoring | Sportmarketing | Sports marketing | Firmenimage | Corporate reputation | Sport | Sports | Fußball | Football | Sportveranstaltung | Sport event | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-02-2015-0078 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011529666