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~isPartOf:"Discussion paper series / IZA"
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Burgess, Brigitte"
~person:"Chang, Kyungro"
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Discussion paper series / IZA
European journal of operational research : EJOR
International journal of sports marketing & sponsorship
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ECONIS (ZBW)
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Inclusivity in sports : fan attitudes and behaviors towards nonbinary athletes
Elmadag, A. Banu
;
Yaoyuneyong, Gallayanee
;
Burgess, Brigitte
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 449-469
Persistent link: https://www.econbiz.de/10014331511
Saved in:
2
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
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