Inclusivity in sports : fan attitudes and behaviors towards nonbinary athletes
Year of publication: |
2023
|
---|---|
Authors: | Elmadag, A. Banu ; Yaoyuneyong, Gallayanee ; Burgess, Brigitte |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 24.2023, 3, p. 449-469
|
Subject: | Expected performance | Fanship | Homophobia | Inclusivity | Intention to buy team merchandise | Nonbinary | Sexual orientation | Sport engagement | Sport | Sports | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Sportler | Athletes | Profisport | Professional sports | Sportorganisation | Sport organization |
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