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~isPartOf:"Discussion papers / CEPR"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of comparative economics : the journal of the Association for Comparative Economic Studies"
~person:"Ozgen, Ozge"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand avoidance
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Brand image
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Brand management
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Consumer behaviour
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Ideologie
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Political consumerism
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Ozgen, Ozge
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Discussion papers / CEPR
Journal of business research : JBR
Journal of comparative economics : the journal of the Association for Comparative Economic Studies
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Willingness to punish and reward brands associated to a political ideology (BAPI)
Kurt, Sumeyra Duman
;
Ozgen, Ozge
- In:
Journal of business research : JBR
86
(
2018
),
pp. 468-478
Persistent link: https://www.econbiz.de/10011855375
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