Willingness to punish and reward brands associated to a political ideology (BAPI)
Year of publication: |
May 2018
|
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Authors: | Kurt, Sumeyra Duman ; Ozgen, Ozge |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 86.2018, p. 468-478
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Subject: | Brand avoidance | Punishing/rewarding | Religious commitment | Political consumerism | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Ideologie | Ideology | Religion | Markenimage | Brand image | Strafe | Punishment |
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