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~isPartOf:"Discussion papers / CEPR"
~isPartOf:"Journal of business research : JBR"
~person:"Bartikowski, Boris"
~person:"Kim, Alex Jiyoung"
~subject:"Bankenregulierung"
~subject:"Online-Marketing"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Bankenregulierung
Online-Marketing
Consumer behaviour
7
Konsumentenverhalten
7
Internet marketing
6
Website
4
Ethnic group
3
Ethnische Gruppe
3
Website cultural congruity
3
Advertising
2
Advertising effects
2
Bidding strategy
2
Großbritannien
2
Internet
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Search advertising
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Suchmaschine
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Werbewirkung
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Werbung
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Attitude certainty
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Attitude toward the site
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Auction theory
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Auktionstheorie
1
Authenticity
1
Bids optimization
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Brand communication
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Brand equity
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Brand image
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Brand loyalty
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Categorization
1
Click behavior
1
Confidence
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Consumer clicks
1
Consumer involvement
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Consumer purchase stage
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Culture-laden website design
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Digital advertising
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Digital divide
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Digitale Spaltung
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E-commerce
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Bartikowski, Boris
Kim, Alex Jiyoung
Filieri, Raffaele
7
Ko, Eunju
7
Richard, Marie-Odile
6
Bigné Alcañiz, J. Enrique
5
Decarolis, Francesco
5
Dwivedi, Yogesh Kumar
5
Kim, Juran
5
Ongena, Steven
5
Choi, Jeonghye
4
Rana, Nripendra P.
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Yoon, Sukki
4
Acharya, Viral V.
3
Bergemann, Dirk
3
Goodhart, Charles A. E.
3
Hajli, Nick
3
Krishen, Anjala S.
3
Milne, George R.
3
Motta, Massimo
3
Okazaki, Shintaro
3
Ruiz Mafe, Carla
3
Saidi, Farzad
3
Schilling, Linda
3
Seo, Yuri
3
Walther, Ansgar
3
Wang, Fang
3
Aiello, Gaetano
2
Alamanos, Eleftherios
2
Augusto, Mário Gomes
2
Azer, Jaylan
2
Bala, Pradip Kumar
2
Bazi, Saleh
2
Beck, Thorsten
2
Behl, Abhishek
2
Bellman, Steven
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Bianchi, Constanza
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Discussion papers / CEPR
Journal of business research : JBR
Global business and organizational excellence : a review of research & best practices
1
International journal of advertising : the review of marketing communications
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
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ECONIS (ZBW)
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1
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
2
Multiple keywords management in sponsored search advertising with interrelated consumer clicks
Jang, Sungha
;
Kim, Alex Jiyoung
;
Yoon, Jiho
- In:
Journal of business research : JBR
140
(
2022
),
pp. 459-470
Persistent link: https://www.econbiz.de/10013040713
Saved in:
3
Effects of mergers and acquisitions on brand loyalty in luxury Brands : the moderating roles of luxury tier difference and social media
Chung, Yerim
;
Kim, Alex Jiyoung
- In:
Journal of business research : JBR
120
(
2020
),
pp. 434-442
Persistent link: https://www.econbiz.de/10012417150
Saved in:
4
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
5
How should retail advertisers manage multiple keywords in paid search advertising?
Kim, Alex Jiyoung
;
Jang, Sungha
;
Shin, Hyun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 539-551
Persistent link: https://www.econbiz.de/10012544869
Saved in:
6
Should all firms adapt websites to international audiences?
Bartikowski, Boris
;
Singh, Nitish
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 246-252
Persistent link: https://www.econbiz.de/10010245284
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