Effects of mergers and acquisitions on brand loyalty in luxury Brands : the moderating roles of luxury tier difference and social media
Year of publication: |
2020
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Authors: | Chung, Yerim ; Kim, Alex Jiyoung |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 120.2020, p. 434-442
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Subject: | Brand communication | Brand loyalty | Luxury brand | Luxury tier difference | Mergers and acquisitions | Social media | Übernahme | Takeover | Luxusgüter | Luxury goods | Social Web | Social web | Großbritannien | United Kingdom | Online-Marketing | Internet marketing |
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