Effects of mergers and acquisitions on brand loyalty in luxury Brands : the moderating roles of luxury tier difference and social media
Yerim Chung, Alex Jiyoung Kim
| Year of publication: |
2020
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|---|---|
| Authors: | Chung, Yerim ; Kim, Alex Jiyoung |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 120.2020, p. 434-442
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| Subject: | Brand communication | Brand loyalty | Luxury brand | Luxury tier difference | Mergers and acquisitions | Social media | Social Web | Social web | Luxusgüter | Luxury goods | Übernahme | Takeover | Markenführung | Brand management | Markenartikel | Brand | Markentreue | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.11.030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012417150