//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Discussion papers / CEPR"
~language:"eng"
~person:"Dubé, Jean-Pierre"
~person:"Tomczak, Torsten"
~person:"Zarantonello, Lia"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Herstellermarke"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Beer
1
Bier
1
Brand
1
Brand image
1
Brand management
1
Branding
1
Brauerei
1
Brewery
1
Consumer behaviour
1
Junge Erwachsene
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Market structure
1
Marktstruktur
1
USA
1
United States
1
Young adults
1
brand equity
1
craft beer
1
formation of preferences
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Arbeitspapier
1
Working Paper
1
Language
All
English
Author
All
Dubé, Jean-Pierre
Tomczak, Torsten
Zarantonello, Lia
Inderst, Roman
4
Kuhlmann, Raphael
2
Alviarez, Vanessa
1
Bacchiega, Emanuele
1
Bronnenberg, Bart J.
1
Colucci, Mariachiara
1
Denicolò, Vincenzo
1
Gomes, Renato
1
Griem, Fabian
1
Head, Keith
1
Joo, Joonhwi
1
Kotschedoff, Marco J.W.
1
Levine, Julia
1
Lozachmeur, Jean-Marie
1
Maestri, Lucas Jóver
1
Magnani, Marco
1
Mayer, Thierry
1
Nocke, Volker
1
Obradovits, Martin
1
Schaffer, Greg
1
Seiler, Stephan
1
Strausz, Roland
1
more ...
less ...
Published in...
All
Discussion papers / CEPR
Journal of business research : JBR
3
The journal of brand management : an international journal
3
Cracking the code : leveraging consumer psychology to drive profitability
1
Handbook of the economics of marketing : Volume 1
1
Handbook of the economics of marketing ; Volume 1
1
International journal of market research
1
International marketing review
1
Journal of marketing
1
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series. 1-017
1
Marketing science
1
NBER Working Paper
1
NBER working paper series
1
The journal of product & brand management
1
The quarterly journal of economics
1
University of Chicago, Becker Friedman Institute for Economics Working Paper
1
Working paper / National Bureau of Economic Research, Inc.
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Millennials and the take-off of craft brands : preference formation in the U.S. beer industry
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Joo, Joonhwi
-
2021
Persistent link: https://www.econbiz.de/10012419468
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->