Millennials and the take-off of craft brands : preference formation in the U.S. beer industry
Year of publication: |
24 January 2021
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Authors: | Bronnenberg, Bart J. ; Dubé, Jean-Pierre ; Joo, Joonhwi |
Publisher: |
London : Centre for Economic Policy Research |
Subject: | craft beer | Branding | brand equity | formation of preferences | Bier | Beer | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | Markenimage | Brand image | USA | United States | Brauerei | Brewery | Marktstruktur | Market structure | Junge Erwachsene | Young adults |
Extent: | 1 Online-Ressource (circa 57 Seiten) Illustrationen |
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Series: | Discussion papers / CEPR. - London : CEPR, ZDB-ID 2001019-9. - Vol. DP15706 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
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