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~isPartOf:"Diskussionspapiere der Europa-Universität Viadrina Frankfurt (Oder), Fakultät Wirtschaftswissenschaften"
~isPartOf:"Food, people and society : a european perspective of consumer's food choices ; with 63 tables"
~person:"Grunert, Klaus G."
~person:"Gröppel-Klein, Andrea"
~source:"econis"
~subject:"Advertising effects"
~subject:"Lifestyle"
~subject:"Marktsegmentierung"
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Advertising effects
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Grunert, Klaus G.
Gröppel-Klein, Andrea
Germelmann, Claas Christian
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Domke, Anja
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Diskussionspapiere der Europa-Universität Viadrina Frankfurt (Oder), Fakultät Wirtschaftswissenschaften
Food, people and society : a european perspective of consumer's food choices ; with 63 tables
Working paper / The Aarhus School of Business, Centre for Market Surveillance, Research and Strategy for the Food Sector
2
Discussion papers / Europa-Universität Viadrina Frankfurt (Oder), Fakultät Wirtschaftswissenschaften
1
Journal of international consumer marketing
1
New developments and approaches in consumer behavior research
1
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ECONIS (ZBW)
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The relevance of living-style match for customer relationship marketing of housing companies
Gröppel-Klein, Andrea
;
Domke, Anja
-
2004
Persistent link: https://www.econbiz.de/10001986100
Saved in:
2
Is specific consumer behaviour influenced by terminal values or does yellow press set the tone?
Gröppel-Klein, Andrea
;
Germelmann, Claas Christian
-
2004
Persistent link: https://www.econbiz.de/10001985950
Saved in:
3
The impact of terminal values and yellow press on consumer behavior
Gröppel-Klein, Andrea
;
Germelmann, Claas Christian
-
2004
Persistent link: https://www.econbiz.de/10002573494
Saved in:
4
Food-related
lifestyle
: a segmentation approach to European food consumers
Grunert, Klaus G.
(
contributor
)
- In:
Food, people and society : a european perspective of …
,
(pp. 211-230)
.
2001
Persistent link: https://www.econbiz.de/10001617384
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