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~isPartOf:"Diversity in European marketing : text and cases"
~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Qualitative market research : an international journal"
~source:"econis"
~subject:"Brand equity"
~subject:"Markenartikel"
~subject:"Marketingmanagement"
~subject:"Social media"
~type_genre:"Case study"
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Brand equity
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Brand management
8
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2
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Diversity in European marketing : text and cases
International review on public and non-profit marketing
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Qualitative market research : an international journal
Cases on branding strategies and product development : successes and pitfalls
8
Best practice der Markenführung
3
European journal of marketing : EJM
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Auto-Bild / wissen
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Brands : interdisciplinary perspectives
1
Building corporate identity, image and reputation in the digital era
1
Business analytics and cyber security management in organizations
1
Business-to-business brand management : theory, research and executive case study exercises
1
Contributions to management science
1
Edition Kulturwissenschaft
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Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
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Gabler Edition Wissenschaft
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Gabler Research
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HBR case studies series
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Harvard business review case studies
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Industrial marketing management : the international journal for industrial and high-tech firms
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business-to-business marketing
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Journal of communication management : an international journal
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Karriere durch praxisorientierte Ausbildung
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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Marketing theory
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Neue betriebswirtschaftliche Forschung : Nbf
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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Schriftenreihe Marketing & Controlling
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Schriftenreihe Schwerpunkt Marketing
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Schriftenreihe Wirtschaftswissenschaften
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Schriftenreihe innovatives Dienstleistungsmanagement
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Small enterprise research : SER ; the Journal of SEAANZ
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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ECONIS (ZBW)
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The use of communication activities in the development of small to medium-sized enterprise brands
Centeno, Edgar
;
Hart, Susan
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 250-265
Persistent link: https://www.econbiz.de/10009570956
Saved in:
2
The consumer as a co-producer and prosumer : convenience food marketing
Troye, Sigurd V.
;
Supphellen, Magne
;
Jakubanecs, Alexander
- In:
Diversity in European marketing : text and cases
,
(pp. 179-192)
.
2012
Persistent link: https://www.econbiz.de/10009531587
Saved in:
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