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~isPartOf:"Dokumentationen / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e.V."
~isPartOf:"Journal of business research : JBR"
~person:"Bhattacharya, C. B."
~person:"Driessen, Paul H."
~person:"Iyer, Easwar S."
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Dokumentationen / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e.V.
Journal of business research : JBR
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Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
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2
Marketing and society : preface to special section on volunteerism, price assurances, and direct-to-consumer advertising
Iyer, Easwar S.
;
Bhattacharya, C. B.
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 59-60
Persistent link: https://www.econbiz.de/10008806339
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