Marketing and society : preface to special section on volunteerism, price assurances, and direct-to-consumer advertising
Easwar S. Iyer; C. B. Bhattacharya
| Year of publication: |
2011
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|---|---|
| Authors: | Iyer, Easwar S. ; Bhattacharya, C. B. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 1, p. 59-60
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| Subject: | Direktmarketing | Direct marketing | Stakeholder | Wohlfahrtsanalyse | Welfare analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008806339