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~isPartOf:"Dossier d'experts"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Marken- und Produktmanagement"
~isPartOf:"Psychology & marketing"
~subject:"Outdoor advertising"
~type_genre:"Aufsatz in Zeitschrift"
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effectiveness of digital signage advertising
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International journal of advertising : the review of marketing communications
Marken- und Produktmanagement
Psychology & marketing
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5
International journal of advertising : the quarterly review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
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Marketing : ZFP ; journal of research and management
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Journal of advertising : official publication of the American Academy of Advertising
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Romanian economic and business review
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The journal of brand management : an international journal
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Out-of-home advertising : a bibliometric review
Wilson, Rick T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 286-320
Persistent link: https://www.econbiz.de/10014550812
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2
An empirical investigation on the antecedents of consumers' cognitions of and attitudes towards digital signage advertising
Lee, Heejun
;
Cho, Chang-Hoan
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 97-115
Persistent link: https://www.econbiz.de/10012200207
Saved in:
3
Effects of outdoor advertising : does location matter?
Wilson, Rick T.
;
Till, Brian
- In:
Psychology & marketing
28
(
2011
)
9
,
pp. 909-933
Persistent link: https://www.econbiz.de/10009299415
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