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~isPartOf:"Dresdner Beiträge zur Betriebswirtschaftslehre"
~isPartOf:"European journal of marketing : EJM"
~person:"Bian, Xuemei"
~person:"Müller, Stefan"
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Search: subject_exact:"Produktpiraterie"
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Dresdner Beiträge zur Betriebswirtschaftslehre
European journal of marketing : EJM
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The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits : direct and indirect effects
Bian, Xuemei
;
Moutinho, Luiz
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 191-216
Persistent link: https://www.econbiz.de/10009007616
Saved in:
2
Marken- und Produktpiraterie
Müller, Stefan
;
Kornmeier, Martin
-
2000
Persistent link: https://www.econbiz.de/10001517867
Saved in:
3
Marken- und Produktpiraterie
Müller, Stefan
;
Kornmeier, Martin
-
2000
Persistent link: https://www.econbiz.de/10004765506
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